Due to the nature of this industry and the very differing skills and roles needed in Oil and Gas, it's often the case that different departments or business units need to speak completely different terminology. This extends to applications and data that end users interact with. It's also typically the case that these departments or business units need to interact with one and other to fulfill business processes. Geodatafy was designed with this challenge in mind. A flexible, easy to use data model allows organizations to converge views of their data and create relationships between different data types - this makes it very easy to quickly search for information that may be resident in one technical system but match with data from a completely different one.